Crypta
Crafting a streamlined signup flow for a fictional investment app.
Crypta is an innovative online financial technology company offering a seamless platform
for users to explore cryptocurrency investments. The company's platform has the potential to
transform the investment landscape by introducing an intuitive interface and cutting-edge features.
Crypta's main goal is to empower users to navigate the complexities of the digital asset market
with confidence and ease.
My task was to design a signup process that ensures a smooth transition between each step. Requirements included
clear instructions, intuitive navigation, and flexible options for saving user progress and returning later.
Role & Goal
The project goal was to create a signup process for the fictional app which included 13 different pieces of information that needed to be collected during signup or included within the process.
My role included:
- Wireframing
- Prototyping
- Writing microcopy
- UX/UI Design
Design Process
I took inspiration for the design from both Coinbase and CashApp, studying both sign up flows on Mobbin.
- User Flows: Separate user flows into two sections; Creating an account, and adding investment information
- Clear Instructions: Each step of the process provides the user with clear direction
- Wireframing: Low-fidelity wireframes to map the flow and layout
- Prototyping: Clickable Figma prototype to showcase final signup process
Iteration
While formal feedback wasn't part of this project until after hand-in, I made small iterations to improve usability. For example, I integrated legal agreements and privacy policy information directly into the account creation page, reducing steps for the user and keeping the flow familiar and simple.
- Reviewed common patterns in onboarding flows to improve usability and reduce friction
- Iterated the account creation flow to include legal agreements and privacy policy inline, rather than as a separate page, simplifying the user experience
- Made small layout and copy adjustments based on self-review and best practices to align with modern cryptocurrency apps and reduce cognitive load
Key Learnings
- Gained hands-on experience designing in Figma and creating functional wireframes
- Learned the value of external research (Mobbin) to inform design for unfamiliar platforms
- Recognized the importance of documenting design decisions, such as adding annotations for clarity
This project was a great opportunity to get hands-on in Figma and apply research to a type of app I wasn't personally familiar with. I learned how visual cues like progress bars can guide users through longer flows, and the value of clearly documenting design decisions. Completing the project successfully and receiving an A+ (74/80) was incredibly rewarding.